Conversica No Fortune Teller Required

Conversica was hawking AI chatbots before they were all the rage—and I had to find a way to sell them.

There's nothing like a good straw-man to help make your point. In this case, the way to talk about what value you’d get out of an AI assistant was to show the alternative was a disaster. I pitched the client on a couple different ways to do it. One involved a James Bond Q like character that offered a plethora of ineffective tools to help pre-qualify sales leads. Another centered around puppets.

The Video Series

The one that stuck, it turns out, was one that was inspired by my pet project of YouTube documentaries and one specifically on an 1880's magician and his fight against spiritualism—where con artists gathered around crystal balls and purportedly channeled the dead through seances. All with the end tag, Qualified leads, no fortune teller required.

AGENCY: Fiction Tribe DIRECTOR OF PHOTOGRAPHY: Sarah Wheldon PRODUCER: Shaina Pierce GAFFER: Ian Jennings KEY GRIP: Ken Riddle HAIR & MAKEUP: Patrice Ferguson ART DIRECTOR: Clifton Chandler STYLIST: Rabiah T SOUND: Tim Kahn CLIENT: Conversica