Host Analytics' primary selling point is that it's faster for accountants to use than the old excel spreadsheet approach—and if work is finished faster, accountants can get out of the office a little earlier, and maybe do something fun.
I imagined a series of :30 spots where we drove home this point by showing what if scenarios of what can be done with extra time—and then showing the harsh reality of late nights at the office with bad takeout and well-meaning but obnoxious office denizens.