Intelsat CA Non-Stop

A lot of people probably don't know the name Intelsat, but they are kind of a big deal. That video feed as Neil Armstrong first stepped on the moon? That was them.

Now a part of SES, they are the first generation of satellite communications companies—and, part of that is how inflight Wi-Fi works today.

Intelsat Non-Stop Campaign

The Campaign

Their commercial aviation division had a good opportunity to strike while the marketing iron was hot when a competitor had a satellite literally explode in space and take out a lot of infight Wi-Fi with it.

The idea of continuous connectivity seemed to fit the bill the best. And so, the Non-Stop Service campaign was born. After all, by pointing out Intelat’s multiple satellites and orbits make sure a flight’s always connected spoke to its strength while pointing out a competitor's weakness.

Intelsat Non-Stop Ads

Anthem Video

I concluded making this truly ownable and bringing the concept to life required a studio shoot with models, actors, branded props, and custom designed content for devices (fakeflix). This fun challenge included the logistics of finding an aircraft fuselage and having it shipped from Vegas to Portland in time for the shoot.

Social and Paid Media

Once we shot the raw materials, it was time to build the campaign. This included a messaging document to support Intelsat's internal initiatives, an anthem video, ads, pre-roll spots, a landing page update, and an immersive booth experience using a 30-foot wrap-around screen.

Instlsat Non-Stop Banner Ads

AGENCY: Fiction Tribe COPYWRITER: Lianna McCurdy ART DIRECTOR: Anna Naef GRAPHIC DESIGN: Hannah Huang ILLUSTRATION & ANIMATION: Tomas Mulling DIRECTOR OF PHOTOGRAPHY: Kalina Torino 1ST AC: Cornell Collins PRODUCER: Lindsey Johnson GAFFER: Ian Jennings KEY GRIP: Ken Riddle HAIR & MAKEUP: Patrice Ferguson STYLIST: Rabiah T SOUND Tim Kahn PROPERTIES: Karl Lefevre SET DECORATOR: Jenelle Giordano CLIENT: Intelsat (SES)